Morubi (formerly Moru Confectionery) — Our Shop Story

One Ribbon, One Tip

On an ink-black stage, a black satin ribbon from Morubi's packaging runs across a real-photo card, with one tip written on each stretch of ribbon. It starts with the name change from "Moru Confectionery" to "Morubi", then passes the three signature baked sweets, the pound cakes that arrive new each season, and gift wrapping where no two are alike. At the last red ribbon, "5 Minutes on Foot, Café Moru", the card opens to fill the whole screen, leaving a single slice of pound cake in the window light.

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