Smultronställe — 3 Reasons to Visit

Clunk, Scritch, Click

A pen nib scratches out 'Smultronställe' and opens with 'Can you read it in one go?' When the meaning is revealed — 'wild strawberry patch, a hideaway only I know' — wild strawberries pop out onto the paper, and the shop's three sounds become reasons 1, 2 and 3 to visit. It continues with the low lighting and green tiles beyond the metal door that opens with a clunk, a scene of the same pen scratching lines on three different sheets at the rustling paper bar, and finally the paper stacked up throughout the video clicking together into a single notebook.

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