Le Montblanc — A Look Around

A Single Thread, Up to the 3rd Floor

Over a cream-and-oatmeal knit background, a single red thread stitches its way up from an alley in Sinheung Market to the entrance of the old knitting factory, the 1st-floor showcase, the 2nd-floor seating and the 3rd-floor rooftop. Woven labels 1F, 2F and 3F pop on at each floor, and at the end the “ball of yarn” seen at the start zooms out to reveal a yarn-ball mousse on a plate.

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